Dear Subway, Consumers and Ag Community,
Subway,
Do you Understand that all meat is inspected and checked for antibiotic residue?
Do you Understand that if antibiotic residue is found the meat is rejected well before coming to your store?
Do you Understand that denying antibiotics to a sick animal can result in death?
Consumers,
While the use of antibiotics in the meat you eat can sound scary:
Do you Understand that there is no residue of antibiotics allowed in the meat you consume?
Do you Understand that antibiotics are expensive and that farmers only use them when needed to improve the health of the animal or prevent its death?
Do you Understand that this decision by Subway really doesn’t have anything to do with the quality of products they sell, because there was never any antibiotics in the products they sell in the first place?
Agricultural Community:
Do you Understand that Subway caved to pressures from outside groups and that of consumers to make this decision and that it’s nothing personal against you?
Do you Understand that a growing number of consumers are demanding antibiotic free meats for one reason or another?
Do you Understand that this means that animals who have to be administered antibiotics will merely have to be separated from the others and sold to a different market than Subway?
Do you Understand that you need to listen to, more than talk to, your consumers so that you are knowledgable about their concerns and what products they want?
Subway, Consumers, and Ag Community:
Do you all Understand that listening to each other, and developing a mutual understanding of each others concerns, knowledge and desires are the key to our future?
If you have said no or are unsure of any of the answers to the questions above, I encourage you to talk directly to Subway, Talk to directly Consumers, Talk directly to Farmers who raise your meats, and listen, learn and Understand.
Thank you,
Boucher Farms
The Farmer's Story 